August 31, 2005

By: Amelia Mendoza
Website: http://www.1st-in-vitamins.com

New Formula Packs a Flavor Punch and Delivers Vitamin C Without the Acidity of Orange Juice

Silk Soymilk proved wrong the skeptics who said mainstream consumers would never drink soymilk. Now Silk is setting its sights on a new and notoriously finicky audience: kids.

White Wave, maker of Silk, the nation's best-selling soymilk, is introducing Very Vanilla, the first refrigerated soymilk formulated especially for kids. Very Vanilla is a fortified soymilk that offers all the nutrients of milk with extra vanilla for a more kid-friendly taste. Each cup contains 35 percent of the recommended daily value of calcium – 5 percent more than a cup of milk – and is 100 percent dairy-free and lactose-free.

The health benefits don't end with calcium. In addition to being fortified with vitamins A, B2, B12, E and D, as well as phosphorus and magnesium, Very Vanilla is the first refrigerated soymilk with vitamin C – providing the health benefits of the powerful antioxidant without the acidity of orange juice.

In recent years, orange juice manufacturers have added calcium to their products, creating competition with the dairy industry. Dairy and soymilk makers have been reluctant to strike back by fortifying with vitamin C because initial product testing indicated that adding vitamin C resulted in an acidic flavor. Very Vanilla has been specially formulated to taste creamy and smooth without the tartness of orange juice.

In addition, Very Vanilla is fortified with vitamin D, the sunshine vitamin that studies show increases calcium absorption by 30 to 80 percent and helps to build strong bones.

Packed with six grams of soy protein per 8-ounce serving, Very Vanilla is the right blend of kid-friendly flavor and nutrition parents appreciate. Soy protein is especially beneficial to children because it provides all of the same amino acids as animal protein without excessive saturated fats and cholesterol.

Very Vanilla is the only refrigerated soymilk formulated especially with children's nutritional needs and taste preferences in mind. The introduction of children's soymilk is a step in White Wave's broader strategy of developing specialty products to meet the needs of a variety of consumers.

Our nation is experiencing a disturbing trend of increasing obesity and poor eating habits among children, said Steve Demos, president and founder of White Wave. As a socially responsible company, we feel it is our duty to provide foods that allow kids to choose something that's both nutritionally dense and tastes great. We developed Very Vanilla because it's healthy, but also because it's something that kids will genuinely enjoy.

About The Author:

Amelia Mendoza is a successful author and regular contributor to http://www.1st-in-vitamins.com.  Recommending the best vitamins, minerals, herbs and weight loss products for optimum health.