September 04, 2005

By: Luke Krause
Website: http://www.1st-in-vitamins.com

VIACTIV Soft Calcium Chews Launches Convenient To-Go Pack

VIACTIV Soft Calcium Chews are now available in a portable To-Go Pack, making it easier for women to obtain their calcium.

The VIACTIV Soft Calcium Chews To-Go Pack will be available in retail outlets nationwide in May 2004. The To-Go Pack will be in stores in time for May's National Osteoporosis Awareness and Women's Health Months. Each pack contains 10 Soft Calcium Chews and comes in two delicious flavors, Milk Chocolate and Strawberry Cream, to help meet daily calcium requirements.

The best way to take calcium is to take VIACTIV Soft Calcium Chews at two different times of the day, preferably with meals to maximize absorption of calcium. We believe a small, portable and re-sealable package makes it even more convenient for women on the go to take their daily calcium supplements, explains Chris Scherzinger, marketing manager, McNeil Nutritionals.

Two VIACTIV Soft Calcium Chews contain 100 percent of the recommended daily value of calcium, plus a unique blend of vitamins D and K. Vitamin D is essential in helping the body absorb calcium and vitamin K aids in its utilization. Each VIACTIV Soft Calcium Chew is only 20 calories and contains just a half gram of fat.

Most women do not get adequate dietary calcium because they are not consuming enough dairy products or because they eat on the run, said Maureen Conway, director of Nutritional Affairs and a registered dietitian. Portability is key for women, as is taste. VIACTIV, the easy-to-take, tasty calcium chew, makes eating on the run easier with the To-Go Pack.

Seventy-five percent of American women do not get the recommended amount of calcium in their daily diet. Calcium plays an important role in maintaining overall health and in building and maintaining strong bones throughout a woman's entire life cycle. In younger years, it is used to build and achieve bone health, and in middle years, calcium helps maintain bone health. Following menopause, calcium helps slow age-related bone loss.

The launch of VIACTIV Soft Calcium Chews To-Go Pack follows the addition of two new flavors in September 2003, Strawberry Cream and Chocolate Mint. VIACTIV Soft Calcium Chews are also available in Caramel, Orange Cream and Chocolate Mint 60-count and 90-count canisters.

About The Author:

Luke Krause is a successful author and regular contributor to http://www.1st-in-vitamins.com.  Recommending the best vitamins, minerals, herbs and weight loss products for optimum health.